How to Stay Connected With Changing Customers

One thing that organisations need to do more regularly is listen to their customers and be on the front line with them so they can physically see what influences their behaviour. Just because we are experiencing a change in economic times doesn’t mean that customers are not willing to pay a premium for your service and be less price-sensitive. Leaders …

4 Steps to Treat Your Customers as Individuals

As we continue through the DIME™ journey you have learned how staff interact with the organisation, then how customers interact with the organisation. In this post, I will delve deeper into how staff and customers relate with one another in order to create a positive memory that is personalised, based on understanding customers as individuals. As I mentioned in a …